Gutezimbere icupa rya soda ya Coca Cola

Ibiryo birakenewe mukugenda no kurwana, ariko abasirikare bakwiye kunywa iki?Kuva ingabo z'Abanyamerika zagera mu Burayi mu 1942, igisubizo cyiki kibazo cyaragaragaye: kunywa Coca Cola mu icupa abantu bose bazi, kandi ryumvikana kandi rifatika.

Bavuga ko mu Ntambara ya Kabiri y'Isi Yose, ingabo z’Amerika zanyoye amacupa ya miliyari 5 za Coca Cola.Isosiyete ikora ibinyobwa bya Coca Cola yasezeranije gutwara Coca Cola mu turere dutandukanye tw’intambara no kugena igiciro ku mafaranga atanu ku icupa.Abasirikare b'Abanyamerika bagaragaye ku byapa by'intambara baramwenyura, biteguye kugenda, bafashe amacupa ya Coke, kandi basangira Coke n'abana b'Abataliyani babohowe.Muri kiriya gihe, abafotora bohereje amafoto ku yindi kugira ngo bafate igihe abanyamaguru, bahuye n’intambara nyinshi, banywa kokiya igihe binjiraga muri Rhine. Intambara ya kabiri y'isi yose yafunguye isoko mpuzamahanga rya Coca Cola.Mu 1886, i Atlanta, Jeworujiya, John Pemberton, wahoze ari koloneli w'ingabo z’Abanyamerika, wari umusinzi wa morphine akaba n'umufarumasiye, yahimbye Coca Cola.Uyu munsi, usibye kuba Cuba yemewe na Koreya ya Ruguru bishya, iki kinyobwa kigurishwa mu bindi bihugu ku isi.Mu 1985, Coca Cola yahise yerekeza mu Nzira Nyamata: yuriye icyogajuru cyo mu kirere Challenger cyo kunywa mu kabari.Nubwo ushobora kugura Coca Cola mu macupa atandukanye ndetse n’imashini zicuruza ibintu bitandukanye muri iki gihe, ishusho y’iyi si izwi cyane kandi ibinyobwa bitagereranywa bya karubone ntigihinduka.Icupa rya concax na convex Coca Cola arc ihujwe nikirangantego cyamabara meza yikigo cyo mu kinyejana cya 19.Abantu babarirwa muri za miriyoni bavuze ko icupa rya Coca Cola ariryo ryiza ryo kunywa.Haba hari ishingiro ry'ubumenyi cyangwa ridahari, rubanda izi ibyo bakunda: isura y'icupa rigoramye no kumva amavuta.

Nk’uko byatangajwe na Raymond Loewy uzwi cyane mu bucuruzi bw’inganda z’Abafaransa, "Amacupa ya Coca Cola ni ibihangano mu bumenyi bukoreshwa ndetse no mu mikorere. Muri make, ndatekereza ko amacupa ya Coca Cola ashobora gufatwa nkibikorwa byumwimerere. Igishushanyo cy’icupa kirumvikana, kibika ibikoresho kandi birashimishije kubireba. Nibintu byiza cyane "bipfunyika amazi" muri iki gihe, birahagije kugira ngo bishyire mu byiciro bya kera mu mateka yo gupakira. "Loy akunda kuvuga ko "kugurisha niyo ntego yo gushushanya" na "kuri njye, umurongo mwiza cyane ni umurongo wo kugurisha hejuru" - mugihe icupa rya Coke rifite umurongo mwiza.Nkigishushanyo kizwi nabantu bose kwisi, irazwi nka Coca Cola.

Igishimishije, Coca Cola imaze imyaka 25 igurisha sirupe nziza irimo kokayine imaze imyaka 25 isaba ipatanti yihariye.Ariko rero, kuva mu 1903, nyuma yo gukuraho kokayine, "ikinyobwa gikonje gikonje" kiri hejuru y’akabari k’abacuruzi bavanze sirupe na soda hanyuma babicupa kugira ngo bigurishwe.Muri kiriya gihe, uruganda rw’ibinyobwa rwa Coca Cola ntabwo rwari rwarashizeho "ibicuruzwa bipfunyika".Mu Ntambara ya Mbere y'Isi Yose, igihe ingabo z’Amerika zerekezaga i Burayi mu 1917, ibinyobwa by'amiganano byari hose, harimo Cheracola, Dixie Cola, Cocanola, n'ibindi. Coca Cola igomba kuba "nyayo" kugira ngo igaragaze umwanya wayo nk'umuyobozi w'inganda na hegemoni. Mu 1915, Harold Hirsch, umunyamategeko wa Sosiyete Coca Cola, yateguye amarushanwa yo gushushanya kugira ngo abone ubwoko bw'icupa ryiza.Yahamagariye ibigo umunani bipfunyika kuzitabira amarushanwa, maze asaba abitabiriye amahugurwa gushushanya "imiterere y’icupa: umuntu wijimye ashobora kuyimenya akora ku kuboko kwe; kandi ni nziza cyane, kabone niyo yaba yaravunitse, abantu urashobora kumenya ko ari icupa rya Coke ukireba. "

Uwatsinze ni Lute Glass Company iherereye muri Terre Haute, muri Leta ya Indiana, umurimo we watsinzwe na Earl R. Dean.Igishushanyo cye cyavuye mubishushanyo byibiti bya cacao yasanze mugihe arimo kureba encyclopedia.Ukuri kwerekanye ko icupa rya Coke ryakozwe na Dean ryoroshye kandi ryuzuye kurusha abakinyi b'imibonano mpuzabitsina Mae West na Louise Brooks, hamwe na pompe nkeya: bizagwa kumurongo w'iteraniro ry'uruganda rukora amacupa.Nyuma yuburyo bworoshye muri 1916, icupa rigoramye ryabaye icupa risanzwe rya Coca Cola nyuma yimyaka ine.Kugeza 1928, kugurisha amacupa byarenze ibyo kubara ibinyobwa.Nibwo icupa rimeze nka arc ryagiye kurugamba mumwaka wa 1941 ryigarurira isi.Mu 1957, icupa rya cola arc ryatangije ihinduka rikomeye mumateka yikinyejana.Muri icyo gihe, Raymond Loy n'abakozi be bakuru, John Ebstein, basimbuye ikirango cyanditseho icupa rya Coca Cola n'inyandiko zera zera.Nubwo ikirango kigumana uburyo bwihariye bwo gushushanya bwa Frank Mason Robinson mu 1886, ibi bituma igishushanyo cyumubiri w icupa gikomeza kugendana nibihe.Robinson yari umucungamutungo wa Colonel Panberton.Ni umuhanga mu kwandika icyongereza mu myandikire ya "Spencer", ikaba ari imyandikire isanzwe ku itumanaho ry’ubucuruzi muri Amerika.Yahimbwe na Platt Rogers Spencer mu 1840, imashini yandika isohoka nyuma yimyaka 25.Izina rya Coca Cola naryo ryahimbwe na Robinson.Igitekerezo cye cyaturutse ku kibabi cya coca n'imbuto za cola zikoreshwa na Panberton mu gukuramo kafeyine no gukora ibinyobwa byemewe "bifite ubuvuzi".

Ifoto iri hejuru ivuga ku mateka y'icupa rya kera rya Coca Cola.Ibitabo bimwe byerekeranye namateka yubushakashatsi bwinganda (birashoboka ko ari verisiyo ishaje) bifite amakosa mato (cyangwa adasobanutse), aribyo, bavuga ko icupa ryibirahure bya kera cyangwa ikirango cya Coca Cola ari igishushanyo cya Raymond Loewy.Mubyukuri, iyi ntangiriro ntabwo isobanutse neza.Ikirangantego cya Coca Cola (harimo n'izina Coca Cola) cyakozwe na Frank Mason Robinson mu 1885. John Pemberton yari umubitsi w'ibitabo (John Pemberton ni we wavumbuye soda ya Coca Cola).Frank Mason Robinson yakoresheje Spenserian, imyandikire izwi cyane mubabitsi b'ibitabo icyo gihe.Nyuma, yinjiye muri Coca Cola nk'umunyamabanga akaba n'umukozi ushinzwe imari, ushinzwe kwamamaza hakiri kare.(Reba Wikipedia kugirango ubone ibisobanuro birambuye)

Icupa rya Coca Cola icupa ryibirahure (icupa rya kontour) ryakozwe na Earl R. Dean mu 1915. Muri icyo gihe, Coca Cola yashakishaga icupa rishobora gutandukanya andi macupa y’ibinyobwa, kandi ryashoboraga kumenyekana uko bwije cyangwa nijoro, kabone niyo byaba yaravunitse.Bakoze amarushanwa kubwiyi ntego, babigizemo uruhare na Root Glass (Earl R. Dean niwe wapanze amacupa akaba numuyobozi wibumba wa Root), Ubwa mbere, bifuzaga gukoresha ibintu bibiri bigize iki kinyobwa, ikibabi cya kakao nibishyimbo bya cola, ariko ntibari bazi uko basa.Hanyuma babonye ifoto y'ibishyimbo bya cocoa muri Encyclopedia Britannica mu isomero maze bategura icupa rya kera rishingiye kuri ryo.

Muri icyo gihe, imashini zabo zibyara umusaruro zagombaga guhita zisanwa, bityo Earl R. Dean yashushanyije igishushanyo maze akora ifumbire mu masaha 24, kandi igeragezwa ryakozwe mbere yuko imashini ifunga.Yatoranijwe mu 1916 yinjira mu isoko muri uwo mwaka, ihinduka icupa risanzwe rya Sosiyete Coca Cola mu 1920.

Uruhande rw'ibumoso narwo ni prototype y'umwimerere ya Root, ariko ntabwo yashyizwe mu bikorwa, kubera ko idahindagurika ku mukandara wa convoyeur, kandi uruhande rw'iburyo ni icupa ry’ibirahure bya kera.

Wikipedia yavuze ko iyi nkuru izwi n'abantu bamwe, ariko abantu benshi batekereza ko itizewe.Ariko icupa ryavuye muri Root Glass, yatangijwe mumateka ya Coca Cola.Mu gihe Lowe yari mu gisirikare cy’Ubufaransa kugeza agarutse muri Amerika mu 1919. Nyuma, yatanze serivisi zishushanya Coca Cola, harimo no gucupa amacupa, anashushanya icyuma cya mbere cyabitswe kuri Coca Cola mu 1960. Mu 1955, Lowe yongeye gushushanya. Icupa rya Coca Cola.Nkuko bigaragara ku ishusho yo hejuru, gushushanya ku icupa byavanyweho kandi imyandikire yera irasimburwa.

Coca Cola ifite amacupa mubihugu n'uturere dutandukanye.Isosiyete ya Coca Cola ifite ibicuruzwa byinshi, kandi ifite ibintu bitandukanye byahinduwe, ibimenyetso n'amacupa mubihugu bitandukanye.Hariho n'abegeranya benshi.Ikirangantego cya Coca Cola cyatunganijwe neza mu 2007.

Igishushanyo cyavuzwe haruguru cyerekana icupa rya plastike hamwe nicupa ryikirahure cya Coca Cola classique.Icupa rya plastike ya Coca Cola (PET) ryongeye gukorwa umwaka ushize gusa, kandi ryatangijwe muri uyu mwaka kugirango risimbure amacupa ya plastike yibirango byose bya Coca Cola.Ifite ibikoresho 5% bike ugereranije nicupa ryambere rya plastike, byoroshye gufata no gufungura.Amacupa ya plastike ya Coca Cola ameze nkamacupa yikirahure ya kera, kuko abantu baracyakunda amacupa yikirahure.